January 9, 2004

1984, revisionist-style

Interesting. In honor of the Macintosh computer's 20th anniversary, Apple has put up the classic ad that kicked off the Macintosh platform on their website. Except that if you pay attention, they made a very interesting digital addition to the ad. The woman is now wearing an _iPod_ on her hip. Seems somewhat strange, doesn't it? That an ad released in 1984 with allusions to George Orwell's classic book should be remanipulated in this way? I love Apple, but really, they should just make the unadulterated version available. It's less of a blatant shill.

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Comments:

  1. Very strange for a company that trades extensively on the hipness of their product design; they have to understand that their demographic is a cynical and observant one weaned on mass media messages.

    Personally, I might have digitally updated the ad so that she'd have a less butch haircut and lose the dayglo orange running shorts.

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