now that's good ad copy
While on an excursion to an Asian supermarket, Colleen and I found the candy aisle and saw some interesting ad copy on some packages of gummy candy. I encourage you to click through and read the amazingly evocative writing of the packaging for these Kasugai gummy candies. Interestingly, only about half of the varieties had good copy - the rest were of the bland sort like "This is a strawberry gummy" or "Litchi is a popular fruit in Asian culture, enjoy this litchi gummy." It's as if the copywriter got bored after writing the first four.




Post a comment
You must sign in using either TypeKey or OpenID to comment on this entry.
OpenID/LiveJournal:
TypeKey: