March 4, 2009

now that's good ad copy

pineapple gummy grape gummy apple gummy muscat gummy

While on an excursion to an Asian supermarket, Colleen and I found the candy aisle and saw some interesting ad copy on some packages of gummy candy. I encourage you to click through and read the amazingly evocative writing of the packaging for these Kasugai gummy candies. Interestingly, only about half of the varieties had good copy - the rest were of the bland sort like "This is a strawberry gummy" or "Litchi is a popular fruit in Asian culture, enjoy this litchi gummy." It's as if the copywriter got bored after writing the first four.

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